Linda Daniel Appears in Florida Trend Magazine!

Linda Daniel appears in Florida Trend Magazine for custom lamp shades businessSarasota, Florida — We’re pleased to announce that Linda Daniel appears in Florida Trend Magazine to share the success story behind her custom lamp shade business.

In the article by Florida Trend Magazine (Linda Daniel Lights Up a New Career), Linda shares the journey from risk to success. Linda had no previous experience in starting a small business. Yet, she knew in her heart that designing lamp shades was what she was meant to do.

In her own words:

“I’d never made a lampshade, never even glued trim on one, but I loved them and I knew this was what I was meant to do.”

Linda went on to train with an expert lampshade artist before opening her own custom lamp shade studio in Sarasota, Florida — which has been growing and thriving ever since.

Ultimately, Linda’s success story is a testament to following your heart. As noted in the article by Florida Trend Magazine: if you’re considering opening a small business, doing what you love may “be the only rule you really need to follow.”


Linda Daniel is a rebel with a cause. An avid rule-breaker and non-conformist, this fierce firecracker founded elle daniel, inc, a custom lampshade design firm, when she discovered there were few options to the common white shade. An ever-classic middle child, Linda screams for attention with her whimsical, bold and eclectic designs. Inspired by Dorothy Draper’s passion for mixing colors and patterns, she magically converts a mundane area into a fresh, charming haven. Each elle daniel shade is handmade and signed by the artist and is an extension of Linda’s natural flair to surprise and delight her clients around the world. Linda Daniel is a Sterling Partner of the Interior Design Society and a member of the Sarasota Chapter of IDS.

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