elle daniel’s lamp shades featured in Sarasota Herald Tribune

Sarasota, FL – I was recently interviewed by Maggie Menderski, a Retail Reporter at the Sarasota Herald Tribune. In the interview, I discuss my passion to create lamp shades that brighten people’s lives. Unfortunately, lampshades are often an afterthought in home decor — even though they deserve the same attention as throw pillows and sofas. No interior design should be weighed down by generic white lamp shades.

elle daniel featured in the Sarasota Herald Tribune
Photo by Mike Lang, Sarasota Herald Tribune

In the article, I also discuss the growing desire and demand for unique and handmade decor. Consumers are growing weary of mass-produced home decor that does not add beauty and character to their lives. Since starting my lamp shade business, I have been filling that important gap. I love to add color and light to clients’ home decor, office decor, and commercial decor.

Read the full article and interview: Sarasota Herald Tribune Article.


Linda Daniel is a rebel with a cause. An avid rule-breaker and non-conformist, this fierce firecracker founded elle daniel, inc, a custom lampshade design firm, when she discovered there were few options to the common white shade. An ever-classic middle child, Linda screams for attention with her whimsical, bold and eclectic designs. Inspired by Dorothy Draper’s passion for mixing colors and patterns, she magically converts a mundane area into a fresh, charming haven. Each elle daniel shade is handmade and signed by the artist and is an extension of Linda’s natural flair to surprise and delight her clients around the world. Linda Daniel is a Sterling Partner of the Interior Design Society and a member of the Sarasota Chapter of IDS.

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